The past

I kickstarted my web design career in 1999 — by accident. Partly because it was the only other skill that could land myself a job at the time; other than becoming a technical support at Dell. But that’s another story.

Thanks to the dot-com boom, I had the privilege of working with some big companies in establishing their web presence. Big companies like Comfort Group (the taxi company now known as Comfort Delgro), Thomson Medical Centre, Raffles Town Club, Bengawan Solo (the one that makes the best-est kueh lapis in Singapore), Maybank, Aberdeen Asia, City Development Ltd, Central Narcotics Bureau, Asian Aerospace, NUS. At one point, I was in charged of Apple‘s websites across South East Asia, then at another point, I was the webmaster of General Motors intranet website.

Despite the big names, the real career satisfaction came into picture only when I decided to work for myself. In 2006, I established my own brand — myself.

The present

Many people seem to believe that being one’s own boss means “more free time”, “wake up later in the mornings”, “go holidays any time”, “spend entire afternoon sipping coffee at Starbucks”, “live on pizzas and takeouts”. Truth is, ever since I started on my own, I have been working harder than ever! I have built more websites than I had when I was working as employee in previous companies, all added together!

The biggest joy of working for myself is, I could choose who I want to work with. A lot of times I chose to work with small business owners. With small business owners, I’m able to interact directly with the decision makers, that also means I can offer my best to them. From identifying their goals and needs, to achieving those goals and help them move forward in their business.

I always believed, I have better chances of helping a small business succeed, than to help an already established business to achieve the same. Many may say: “the money is bigger with the latter”. And here’s what I say: I can sleep better knowing I have helped (the former)!

The future

If ever I’m given the opportunity to start over again, I will still choose to do the same thing and be the same me. In fact, I will make it even better by offering turnkey solutions to small business owners to help them establishing their web presense in shorter time, so that they can focus more of their time on building their business.

Why is it I enjoy helping small businesses? Because a wise man said: “You will get all you want in life if you help enough other people get what they want.”

Are you a small business owner?

These are what I can do for you:

Define the goals
What you want your website to achieve. Sell some stuff? Collect some email addresses? Get people to start talking about your products?
Design the experience
What you want your target audience to achieve. Easily make payment for their purchase? Easily subscribe to your mailing list? Click the “Like” button?
Develop the content
Put the goals and the experience together. What kind of information can you offer your audience so that they can enjoy the best experience while helping your achieve your goals?
Deploy the presence
Get on Google, Yahoo!, Facebook. Help your audience locate you on the internet!

What clients say

We entered into what became a long term series of projects with Dean after some lengthy due diligence of Web design companies. Whereas other companies were disinterested or willing to say anything to get the job, Dean was honest about what we wanted and what could be done within the time and budget we had and what he could deliver. He was also interested in the projects and added a different perspective that made the sites better. And he consistently met his promises.

His approach to web-architecture is great; he knows what he can do and often sets about stretching himself and delivers some great work. The design work is very good — and he knows that design follows architecture. The budget is also very good. But Dean is a perfectionist so it can take time; but like many things, the wait is well worth it.

In business I have worked with other web companies so i can compare him to those — Dean is more nimble and you talk with the guy who does the work — a direct interface. With larger companies you meet with “sales” and what they promise sometimes is delivered by the technical team. With Dean what’s promised is delivered.