More than just making it looks good
People generally associate the word "design" with "making things look good". Technically, it is more than that, "design" also means making something useful.
Design Pronunciation: di-'zIn Function: verb 1. Merriam-Webster.com: to create, fashion, execute, or construct according to plan 2. deanloh.com: to turn what needs to be presented in more visually pleasing formats, layout is either drafted from scratch, or adopting pre-designed templates