Define
Pronunciation: di-'fIn
Function: verb
1. Merriam-Webster.com: a: to determine or identify the essential qualities or meaning of  b: to discover and set forth the meaning of (as a word) c: to create on a computer  
2. deanloh.com: find out the why’s before one sets forth a website implementation project, the “thinking process” that is often overlooked
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Know why first, then figure out how later
It is difficult to do something properly, if you didn't have a defined objective to begin with. First step of the online marketing strategy: think and define.
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