Know why first, then figure out how later
It is difficult to do something properly, if you didn't have a defined objective to begin with. First step of the online marketing strategy: think and define.
Define Pronunciation: di-'fIn Function: verb 1. Merriam-Webster.com: a: to determine or identify the essential qualities or meaning ofb: to discover and set forth the meaning of (as a word) c: to create on a computer 2. deanloh.com: find out the why’s before one sets forth a website implementation project, the “thinking process” that is often overlooked